Blog

4 risks associated with offering free shipping

shipping-boxes-transdirect

Offering your customers free shipping can be an effective way to remove an important obstacle to purchase and give you the short-term sales boost you’ve been craving.
However, there are some long-term risks associated with shipping for free. Look before you leap and consider these four key factors… 
#1. Watch your profit margin

Your profit margin is the amount of money you make on each product sold. But calculating your profit margin is more complex than simply subtracting the customer’s purchase price from the cost price of the product.

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5 Christmas packaging tips to delight new customers

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Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand.

This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,

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3 ways you can use human psychology to increase your AOV

Young businessman with a beard wearing a gray suit

There’s nothing more frustrating than an ailing average order value (AOV).
Growing your AOV is half the battle when it comes to increasing your total revenue, and there are tonnes of tactics you can use to encourage customers to spend more like running frequent promotions, optimising product pages and making the shopping process easier for your customers.
While these are absolute essentials for a growing ecommerce store, if you don’t understand your customers, you’ll be making these changes in vain. 

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Australian ecommerce trends to keep an eye on

Australian Ecommerce Trends

Ecommerce is responsible for almost 10 percent of Australia’s total retail spend, and online businesses are forecast to see a 15 percent growth in revenue by the end of 2019. 
That looks like there’s pretty smooth sailing ahead for ecommerce retailers. 
However, competition is set to heat up as many online businesses choose to invest that revenue growth into the next suite of ecommerce innovations. 
Here are five key Australian ecommerce trends that you should keep an eye on. 

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4 reasons why your ecommerce business should pick a carbon neutral freight company

Carbon Neutral Freight

There’s no getting around it – climate change is a clear and present danger. 
Over the last three decades, the earth’s temperature has increased 0.9 degrees – a man-made change which has triggered an increase in catastrophic weather events and a rising sea level. 
We’ve caused a massive increase in carbon dioxide in the earth’s atmosphere – and if we don’t take immediate action, we’ll be forced to deal with the consequences of our actions.

Image: NASA
Because of these statistics and the ever-changing weather patterns,

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Transdirect expands carbon neutral shipping in Australia and globally

panorama of rainforest

We have been aware of the environmental impact of the freight and logistics industry for years now.
The environment is changing at a rapid pace and we are conscious of the impact that businesses like ours have.
Myself and fellow director Nigel Beale determined we had a personal responsibility to do something on behalf of our company and our customers – becoming Carbon Neutral certified is a huge step in the right direction for ensuring the protection of our environment.

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Online reputation management: 4 bulletproof ways to respond to negative reviews online

online-reputation-management

So, you’ve received a sub-par review from one of your customers… let’s say it’s from Steve Stevenson.
He received one of your products in the mail and it was broken inside the box. Instead of contacting you for a replacement or solution, he’s decided to go on a rant via Facebook, Instagram and Google My Business, mouthing off about your “low-quality products”.
Thanks, Steve.
Real mature.
Customer reviews can make or break your ecommerce business. According to a recent survey from Duct Tape Marketing Consultants,

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Ecommerce diet: 5 cost cutting strategies to help boost your business’ profitability

trim-operational-cost

Is your expense sheet looking a little heavy? Perhaps it’s time to put your ecommerce business on a spending diet. Putting a cost reduction strategy in place can help to improve your profitability and keep more money in your pocket.
But first, a word of warning. Don’t go slashing expenses willy nilly. You only want to cut costs that are not going to negatively affect your product quality or customer service. Or growth

Here are five cost-cutting strategies you can use to trim costs in your ecommerce business… 
#1.

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6 free stock image and image editing websites to improve your look

stock-image-and-image-editing

Whether you’re designing your ecommerce website, putting together some killer marketing materials, or getting your social media game on, a picture says a thousand words.
Good quality photography is vital for creating a professional look. Fortunately, there are several free stock image libraries and image editing software you can use to get impressive results. Here are six of our favourites…

Free high-resolution images

#1. Pixabay.com
Pixabay is an excellent free image library with a searchable database of high-quality photography.

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6 elements you need in your new ecommerce website design

designers-planning-website

It’s time to face the facts. 
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?

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