Prepping for a major online shopping sale is both exciting and frightening at the same time for an ecommerce business owner.
On one hand, you’re in for a massive influx of orders and revenue, plus the potential for repeat sales is bound to skyrocket.
On the other hand, there’s also the potential for missed orders amongst the mad rush to get parcels in the mail, missed enquiries on the customer service front, or even getting less revenue than expected.
There’s a lot of prep that needs to be done in order to see major success from an online shopping sale.
We’re here to help with that.
We’ve collected three tips for nailing online shopping sales, plus we’ve highlighted some of the most valuable sales to prep for throughout the year.
Key online shopping dates
First things first – you need to know when the best sales are on.
Here’s a brief rundown of key dates in the ecommerce calendar.
It’s crucial to plan ahead for all the sales relevant to your business. Businesses all over Australia have increased their sales and promotions in recent years – not a day goes by without customers receiving a new discount for a “Fri-yay Sale”.
Want to make the most of your ecommerce calendar, survive your online promotions, and slay the sales?
Update your advertising and experiment with Adwords
The first step in preparation for an online sale is to update your advertising.
Whether it’s storefront posters, vibrant online banners, or an aggressive email marketing campaign, your promotional material needs to reflect the nature of the sale and convince shoppers to take advantage of the discount.
On Black Friday, for example, you might use an eye-catching black and white design with bold fonts, simplistic images, and a major emphasis on the discount.
Make sure to take advantage of the colour wheel when designing your promotional material. According to ecommerce experts, Kissmetrics, colour increases brand recognition by 80% and 85% of customers purchase based on colour alone.
See the graph below for more ideas on how you can use colour to set the tone of your advertisements. Alternatively, check out this colour theory lesson from Canva!
You can also use Google AdWords to give your promotion some extra oomph online.
AdWords is a hugely popular pay-per-click advertising network that allows you to place advertisements on relevant Google search results pages, YouTube videos, and partner websites.
You can custom design text-based ads, graphic display ads, YouTube video ads or in-app mobile ads – there are plenty of ways to reach your target audience.
You can also choose to reach potential customers within a few kilometres of your business, or broadcast ads to entire regions and countries.
The best part? Sign up is free and AdWords only charges you when someone clicks your ad, views your video on YouTube, or calls your business.
You aren’t charged for running ads or signing up.
You control the amount of money you spend, what ads go up, and when the promotion ends.
Use your secret marketing weapon… social media!
Social media is a powerful weapon when it comes to marketing. Right now, there are 15,000,000 Aussies on Facebook, 9,000,000 on Instagram, and 3,000,000 on Twitter.
And that’s just Australia.
With traditional methods of marketing like direct mail and television advertising becoming less effective, more and more businesses are turning to social media to connect with their customers on a more personal level.
However, the average social media user’s attention span is dropping by the minute – attention spans have decreased to 8 seconds for most social media users – so if you’re going to reach customers on Facebook and/or Instagram, you’re going to have to make your content engaging.
Offer a discount code
60% of consumers abandon their online cart because additional costs like postage are too high. You have the power to reduce your abandonment rate through the use of coupon codes and exclusive discounts.
According to ecommerce platform Shopify, business owners with an active discount code are eight times more likely to make a sale.
Entice your social media followers with a sweet little discount. It will make them feel like they’re being rewarded for their loyalty… or like they’re wasting money if they don’t use the discount code!
Promote your fast (and possibly free) shipping
A recent survey found that 69% of consumers consider one-day delivery as an incentive to shop more online.
For the purpose of the sale, consider offering reduced shipping rates or free shipping. Alternatively, offer new customers a free shipping code to use in the checkout. This has been proven to reduce abandoned cart rates.
Make sure you’re sharing your amazing shipping practices all over social media, too. Your customers will be more inclined to shop the sale if they know their parcels will arrive tomorrow!
Boost posts on Facebook and Instagram
You can reach more potential customers by boosting or promoting your social media posts.
On Facebook, for example, boosting a post can help you get more people to like, share and comment on the posts you create. Boosted posts can also help to reach new people who are interested in your content but don’t currently follow you on Facebook.
Instagram works in a similar fashion, except with images, videos, and “carousels” of images linking to products on your website. Like Facebook, you can choose demographics, locations, interests, and audiences you want to target for minimal costs.
A boosted post can help spread the word about your sale, plus grow your online following leading to more sales!
Streamline your shipping for fewer headaches later
American philanthropist, Warren Buffett, once said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. Don’t let disorganised shipping ruin your reputation with customers, old and new.”
Shipping is going to be a major operation following your online sale. There will be more orders than you know what to do with and customers are going to want their parcels ASAP.
We can help ease the stress associated with shipping after a sale.
We offer fast, affordable parcel delivery throughout Australia. Our goal is to provide a range of services to suit all individuals and businesses, ensuring reliability, timeliness and affordability.
We have 11 associate couriers under our wing, so we’re guaranteed to have a courier who can help speed up your deliveries.
Whether you’re looking for fast metro delivery, postage to regional areas, heavy package delivery or want to give your customers the cheapest, fastest delivery available, we’ve got a courier for you.
Check out our couriers page to find the right postage solution for you!
Prepping for an online sale takes time. Be prepared!
There’s no denying it – prepping for an online shopping sale takes time and effort. It’s crucial to start planning well ahead of the sale – from a fortnight up to a month.
Consider this – people start searching “Christmas gift ideas” in August, four months ahead of Christmas Day.
If that doesn’t scream “PREPARE YOUR CAMPAIGN EARLY”, we don’t know what does.
Nailing online shopping sales comes down to well-thought-out preparation. Set some time aside and plan your advertising material, potential online marketing like AdWords, social media strategies, and how you’re going to manage shipping following an onslaught of orders.
Create a marketing and shipping plan ahead of time to avoid roadblocks like missed orders, poor customer service and a low conversion rate.
Preparation comes down to you – but shipping doesn’t have to.