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5 Crucial Things To Help You Attract & Convert Your Target Audience

how to define your target audience

Starting a business with a come-one-come-all mentality ends in one of two ways.
You either shovel mountains of cash into PPC advertising, or tumbleweeds roll around your online store and bank account.
If you want to achieve ecommerce success, you need to find a sizable, reliable customer base. The best way to do this is to hone in on a target audience who will care about your brand/products.
It’s way better to mean something to one person than not much to millions.

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3 crucial ecommerce laws and restrictions you need to know

judge gavel on credit card

Have you ever been burned online?
The feeling of being swindled fills you with a raging frustration.
Maybe a parcel has conveniently gone missing in transit.
The supposedly trustworthy business you’ve purchased from receives your cash and then abruptly disappears.
Worse still, you might open your credit card statement to a nasty surprise.
You immediately face that sinking feeling when you realise the contact number is inactive and the customer support email address bounces back.
It’s the dark,

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3 simple investments to build your business long-term

little fish with big ambitions

The age old saying goes “time is money”.
If there’s one thing ecommerce startups need – it’s time… Okay, maybe time is second to cash. Lots and lots of cash.
Owning and running a small ecommerce business can be overwhelming. You’re the boss of a store open 24 hours a day.
Keeping track of inventory, packing, shipping and customer service is all part of the job.
Without the right ecommerce software, shipping services and online store experience it’s almost impossible to generate the kind of growth you need to generate sustainable success.

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3 shipping software timesavers to help you kickstart your ecommerce business

man turning back clock with shipping timesavers

Shipping and fulfilment has to be one of the most confusing parts of running an ecommerce business.
There seems to be an endless amount of providers – all with a myriad of different features, advantages and disadvantages (not to mention the wild discrepancies in the cost of each platform).
Your choice can be mind-bendingly overwhelming – but without solid ecommerce shipping software, you’ll find it nearly impossible to keep track of your fulfilment and logistics.
If you plan on expanding your operations and scaling your business,

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The exploding growth of ecommerce in Australia: 4 statistics you need to know

young woman analysing ecommerce statistics

As little as 20 years ago, the idea of logging on to your computer, pulling up the internet to find a product you need and submitting your credit card details in the hope said product turns up on your doorstep a few days later would have seemed genuinely insane.
But as of 2017, 85% of Australians are connected to the internet and around 12.1 million Aussies are on social media.
Unquestionably, the future of retail growth is in ecommerce.

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The future of ecommerce in Australia

online shopping

Australian ecommerce retailers have a bright future ahead.
Growth predictions expect that the Australian ecommerce market will balloon from around $13.9 billion AUD in 2017 to $21.7 billion AUD by the end of 2022.
As Australians increasingly adopt online shopping as a part of their daily lives, the ecommerce industry continues to evolve.   
On the supply side, ecommerce businesses will be eagerly embracing innovation and improvements in areas like customer experience and logistics to differentiate their offerings. 

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Shopify vs WooCommerce: Which is the best ecommerce platform for your business?

shopify vs woocommerce

Every experienced ecommerce entrepreneur will agree – without high quality, customisable ecommerce software, you’ll end up working yourself into a blubbering mess.
Your website would look and feel like glorified spam.
Matching customer shipping information to purchased items would be a lengthy (if not impossible) process.
Your inventory management would take up more time than the rest of your ecommerce operations put together.
Worst of all – your customers would be left dealing with a confusing user interface,

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3 of the best online shopping carts in 2017

online shopping cart black trolley orange background

Shopping carts are possibly the most important part of your ecommerce store.
You’ve already got the customer.
They’re ready to invest.
And then they get to a clunky, painful check out process.
Don’t be that guy.
Don’t be the store which turns away customers in droves.
This blog will guide you through the process of three easy to use checkouts.
Expect loads of helpful pictures, a pinch of inspiration and a hunk of motivation to get your online checkout process streamlined.

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How to design your website to maximise ecommerce repeat sales

website-design

Repeat sales are the backbone of any sustainable ecommerce business.
Without loyal customers, you’ll have to work so much harder to generate new traffic and convert this interest into first-time sales. This process is much more expensive, with much lower conversion rates.
Poor website design gives your customer the impression your business is amateur and untrustworthy. If the shopper is unfamiliar with your brand, you’ll struggle to generate the commitment required to convert their interest into a sale.

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How you can find a life-changing ecommerce business idea

great-business-ideas

There’s never been a better time to start your own online business.
Ecommerce is growing rapidly with a whopping 21% more sales expected in 2018.
All you need is a couple of hundred dollars for a website domain and some ecommerce software and you can have your brand new online store live in a matter of hours.
The hardest part is finding a killer ecommerce business idea to make your dream a profitable reality.
Dartboarding your way around different ecommerce industries for the perfect bullseye is a waste of your time and effort.

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