6 ways to boost your store’s average order value
When it comes to increasing the profits of your e-commerce store, there are two strategies you can follow: 1. Attract more customers to your store, or 2. Boost how much your customers are spending with you. While both strategies will put more zeroes in your bank account, focusing on increasing your customers’ spend often comes with lower marketing costs. This is known as average order value, and here’s what you can do to increase yours…
3 ways free returns can boost your profits
Product returns are an inevitable part of running an e-commerce store. Every online retailer has to deal with customers wanting to return products, and whether or not to offer free shipping should be an important part of your returns policy. While you need to be careful here — offering too many free returns can eat away your profitability — there are some real benefits too. Here are the key benefits of free return shipping, and how it can make you money…
Worldwide shipping: the essential pros & cons
In the digital age, business has gone truly global. Today, business is conducted freely across international borders, and whether you’re in the B2B or B2C game, you’ll likely need to get your products to an overseas buyer at some stage during the development of your business.
However, whether you think of worldwide shipping is an occasional necessity or embrace it as part of your business growth strategy, is a much larger question. Opening your business to international markets offers enormous potential to super-charge your revenue,
Top five e-commerce apps for fashion retailers
We’ve all heard of eBay, Amazon and Google Shopping, but there’s a wide world of niche online marketplaces and fashion apps out there that love working with independent fashion labels, vintage boutiques and pre-owned designer fashion resellers.
If you’re looking for the best place to sell clothes online, check out these five clothing apps for fashion retailers!
#1. ASOS Marketplace
This is an excellent online marketplace for independent fashion brands and vintage fashion boutiques and can connect you with fashion-loving buyers across the globe.
Advertising for ecommerce brands: To pay or not to pay?
There’s no denying the power of organic content marketing for building a loyal following online. More ecommerce brands are shrugging off paid advertising channels in favour of creating shareable online content that aims to build genuine engagement with their customer communities.
However, paid advertising channels still have plenty of value to offer — if you know how to use them. Here are the pros and cons of three common paid advertising channels – consider these before investing in your new marketing strategy!
How to offer free shipping without breaking the bank
As consumers, we’re always looking to save an extra buck.
Whether it’s 10% off a pair of $200 Timberland boots or $5 off your first meal package from Hello Fresh, there’s nothing better than getting a great deal.
Discounts create a sense of urgency we simply cannot ignore. If we don’t take advantage of a limited-time-only discount, we’re essentially losing money. It’s human psychology – according to the Pleasure Principle, we seek pleasure to avoid pain –
New services alert: Couriers Please & Fastway Multi-Tiered pricing
We’ve found it.
The holy grail of nationwide delivery with free tracking and heavy discounts.
Transdirect has teamed up with Couriers Please and Fastway to create new domestic, nationwide parcel delivery services, complete with:
Conditional warranty up to $1,000 for Couriers Please and up to $1,500 for Fastway (included in the price)
Full access to POPPoint Locations throughout Australia through Couriers Please
Discounts for parcel pickups of more than 5, 10 or 21 items.
Shoppable Instagram: how to boost your sales revenue with social stories
Instagram is quickly proving itself as a rich retail market for savvy ecommerce businesses. New functionality including the recently launched ‘checkout’ and ‘tap-to-reveal’ features mean that the social platform’s more than 1 billion users now have a direct pathway from product discovery to purchase.
That’s making it easier than ever for ecommerce retailers to sell their products directly through a shoppable Instagram platform — but there’s more to it than simply posting tagged photos of your products and expecting the big bucks to start rolling in.
Googys: How Transdirect helped this protein business pack a bigger punch
If there’s one thing customers love from an online store, it’s free shipping. Our friends over at Googys know this well.
According to new data on customer loyalty, 61% of customers are motivated to test out a new brand or product if a business offers free shipping. If there’s no free shipping, the same amount of customers are inclined to abandon cart! That’ll scramble your business growth potential!
Yep, there’s serious potential in offering free shipping.
2 ways your accounts team will benefit from the Transdirect Members Area
Tax time can be stressful – there’s no doubt about it.
In the weeks leading up to tax time, business owners start scrambling to find receipts, invoices, statements, financial data and more. Then, it’s time to grab a calculator and start punching numbers or, alternatively, you can have an accountant do the hard yards for you.
Frankly, we know what we’d rather be doing than our taxes.
If you’re a top bloke or gal,