Promoting Your Business

Enhance Your Brand: 5 Steps to Revitalise Bland Product Descriptions

How to write product descriptions

Developing a brand that your customers can relate to is an important step in building a loyal customer base. Businesses that fail to develop an authentic ‘voice’ can wind up sounding robotic, generic, or worse, insincere.
But while many businesses work hard to establish their brand identity through social media, emails and web copy, there’s one place that’s often overlooked …. Product descriptions!
Every product description is an opportunity to offer your customers a little taste of your brand,

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5 Ways to Improve the Customer Experience (and Loyalty) with Packaging

Transdirect packaging

When you think about a great customer experience in a brick-and-mortar store, you may find yourself picturing the friendly face at the front counter. Or the pleasant atmosphere as you walk in. Or even the charismatic staff member who answers the phone when you have a question.
But most ecommerce stores have little to no direct contact with their customers, beyond what marketing, email, and their website can provide.
To offer a great customer experience, sometimes you need to think outside the box.

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How to hit customer expectations like a bullseye each and every time

bullseye

Back in the day, meeting customer expectations and needs was much simpler. As a standard, customers expected a high level of customer service, friendliness from the in-store staff, and a fair price.
Simple.
However, the online marketplace has expanded what it means to provide stellar customer service. Now, customers want proactive (and often instant) customer service, personalised shopping experiences, and an easy, largely independent online shopping experience from browsing to checkout.
Needless to say, customer expectations are much higher these days,

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Why you should sell on eBay

selling-on-ebay

Selling on eBay offers a range of benefits for ecommerce businesses. It’s an ideal low-cost first step for start-ups, but even established ecommerce brands can benefit from selling on eBay alongside your other online sales channels. Here are six reasons why you should sell on eBay…

1. Ebay has low set-up costs

If you’re new to the ecommerce world and don’t yet have your own website set up, selling on eBay is fast, easy and affordable.

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5 Christmas packaging tips to delight new customers

christmas-packaging-transdirect

Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand.

This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,

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3 ways you can use human psychology to increase your AOV

Young businessman with a beard wearing a gray suit

There’s nothing more frustrating than an ailing average order value (AOV).
Growing your AOV is half the battle when it comes to increasing your total revenue, and there are tonnes of tactics you can use to encourage customers to spend more like running frequent promotions, optimising product pages and making the shopping process easier for your customers.
While these are absolute essentials for a growing ecommerce store, if you don’t understand your customers, you’ll be making these changes in vain. 

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Online reputation management: 4 bulletproof ways to respond to negative reviews online

online-reputation-management

So, you’ve received a sub-par review from one of your customers… let’s say it’s from Steve Stevenson.
He received one of your products in the mail and it was broken inside the box. Instead of contacting you for a replacement or solution, he’s decided to go on a rant via Facebook, Instagram and Google My Business, mouthing off about your “low-quality products”.
Thanks, Steve.
Real mature.
Customer reviews can make or break your ecommerce business. According to a recent survey from Duct Tape Marketing Consultants,

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6 elements you need in your new ecommerce website design

designers-planning-website

It’s time to face the facts. 
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?

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Top five e-commerce apps for fashion retailers

shopping-platforms

We’ve all heard of eBay, Amazon and Google Shopping, but there’s a wide world of niche online marketplaces and fashion apps out there that love working with independent fashion labels, vintage boutiques and pre-owned designer fashion resellers.

If you’re looking for the best place to sell clothes online, check out these five clothing apps for fashion retailers!
#1. ASOS Marketplace

This is an excellent online marketplace for independent fashion brands and vintage fashion boutiques and can connect you with fashion-loving buyers across the globe.

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Advertising for ecommerce brands: To pay or not to pay?

Sad man looking at his wallet

There’s no denying the power of organic content marketing for building a loyal following online. More ecommerce brands are shrugging off paid advertising channels in favour of creating shareable online content that aims to build genuine engagement with their customer communities.

However, paid advertising channels still have plenty of value to offer — if you know how to use them. Here are the pros and cons of three common paid advertising channels – consider these before investing in your new marketing strategy!

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