How to hit customer expectations like a bullseye each and every time
Back in the day, meeting customer expectations and needs was much simpler. As a standard, customers expected a high level of customer service, friendliness from the in-store staff, and a fair price.
However, the online marketplace has expanded what it means to provide stellar customer service. Now, customers want proactive (and often instant) customer service, personalised shopping experiences, and an easy, largely independent online shopping experience from browsing to checkout.
Needless to say, customer expectations are much higher these days,
Why you should sell on eBay
Selling on eBay offers a range of benefits for ecommerce businesses. It’s an ideal low-cost first step for start-ups, but even established ecommerce brands can benefit from selling on eBay alongside your other online sales channels. Here are six reasons why you should sell on eBay…
1. Ebay has low set-up costs
If you’re new to the ecommerce world and don’t yet have your own website set up, selling on eBay is fast, easy and affordable.
5 Christmas packaging tips to delight new customers
Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand.
This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,
3 ways you can use human psychology to increase your AOV
There’s nothing more frustrating than an ailing average order value (AOV).
Growing your AOV is half the battle when it comes to increasing your total revenue, and there are tonnes of tactics you can use to encourage customers to spend more like running frequent promotions, optimising product pages and making the shopping process easier for your customers.
While these are absolute essentials for a growing ecommerce store, if you don’t understand your customers, you’ll be making these changes in vain.
Online reputation management: 4 bulletproof ways to respond to negative reviews online
So, you’ve received a sub-par review from one of your customers… let’s say it’s from Steve Stevenson.
He received one of your products in the mail and it was broken inside the box. Instead of contacting you for a replacement or solution, he’s decided to go on a rant via Facebook, Instagram and Google My Business, mouthing off about your “low-quality products”.
Customer reviews can make or break your ecommerce business. According to a recent survey from Duct Tape Marketing Consultants,
6 elements you need in your new ecommerce website design
It’s time to face the facts.
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?
Top five e-commerce apps for fashion retailers
We’ve all heard of eBay, Amazon and Google Shopping, but there’s a wide world of niche online marketplaces and fashion apps out there that love working with independent fashion labels, vintage boutiques and pre-owned designer fashion resellers.
If you’re looking for the best place to sell clothes online, check out these five clothing apps for fashion retailers!
#1. ASOS Marketplace
This is an excellent online marketplace for independent fashion brands and vintage fashion boutiques and can connect you with fashion-loving buyers across the globe.
Advertising for ecommerce brands: To pay or not to pay?
There’s no denying the power of organic content marketing for building a loyal following online. More ecommerce brands are shrugging off paid advertising channels in favour of creating shareable online content that aims to build genuine engagement with their customer communities.
However, paid advertising channels still have plenty of value to offer — if you know how to use them. Here are the pros and cons of three common paid advertising channels – consider these before investing in your new marketing strategy!
Shoppable Instagram: how to boost your sales revenue with social stories
Instagram is quickly proving itself as a rich retail market for savvy ecommerce businesses. New functionality including the recently launched ‘checkout’ and ‘tap-to-reveal’ features mean that the social platform’s more than 1 billion users now have a direct pathway from product discovery to purchase.
That’s making it easier than ever for ecommerce retailers to sell their products directly through a shoppable Instagram platform — but there’s more to it than simply posting tagged photos of your products and expecting the big bucks to start rolling in.
3 reasons to blog In 2019
Blogging is one of those tasks every business owner knows they *should* do. It’s a great idea – you can build relationships, push those edgy customers further down the sales cycle and generate more visibility for your business.
It is, however, an investment of your time and resources – blogs are also not directly tied to sales, which can make it hard to show the value of them when justifying the hours and resources dedicated to their development.