5 ways to use parcel tracking to increase repeat sales
For ecommerce retailers, your online reputation is everything. And as consumers increasingly turn to your online reviews to gauge the quality of your business, ecommerce entrepreneurs must pull out all stops to avoid negative customer feedback.
According to a BrightLocal survey, 88 per cent of consumers have read online reviews to determine the quality of your business. And 85 per cent said they read up to 10 reviews.
That means your customers are paying close attention to what other customers are saying,
The pros and cons of international shipping
Entering new international markets can be an effective way to rapidly grow your e-commerce business. But it comes with a few challenges you need to consider.
Thinking about taking your e-commerce business global? (If you are, check out our 4 step guide first to decide whether you should ship overseas).
Implementing an international shipping policy comes with many positives including the opportunity to grow your business by selling a wider range of products to larger markets.
How to master your ecommerce product returns policy
Your returns policy wields a heavy impact on your ability to win repeat business.
Make it easy for your customers and they’ll buy from you in future with trust, but get it wrong and you’ll be waving goodbye to frustrated customers forever.
Here’s how five of Australia’s biggest online retailers handle their returns to ensure their customers keep coming back:
What’s an acceptable return?
Australia’s leading sportswear brand offers returns and exchanges on all full-priced online order,
7 ways to reduce product returns
Dealing with excessive product returns costs you time and money, and runs the risk of building customer frustration that leads to poor online reviews.
Even if you’ve streamlined your returns policy, it still pays to focus some attention on reducing the number of product returns being sent back your way. Having an ecommerce postage strategy is a smart place to start when setting off on this postage adventure, and will help you avoid returns.
Here are seven things you can do to keep your products in the hands of happy customers:
10 ways to pimp your ecommerce packaging
For online retailers, your packaging is often the major tangible touch point for your brand.
So getting your packaging right is not only important for keeping your shipping costs down, but is also an opportunity for you to add to the overall customer experience.
Here are 10 ecommerce packaging ideas that surprise and delight:
1. Printing on the inside of the box adds a sense of occasion to the product reveal and gives you an additional space to direct people to your website or social media accounts.
International shipping from Australia: State of the industry overview
Rising internet penetration rates around the world and the emergence of a new Asia Pacific middle class are driving the rapid growth of Australia’s international shipping industry.
Australia’s e-commerce retailers are increasingly tapping into lucrative international markets as rapidly increasing internet usage around the world make global online shopping the new retail powerhouse.
In fact, market research predicts that the web will account for 12.4 per cent of all global retail sales by 2019 and international shipments are expected to comprise up to 20 per cent of Australia’s total e-commerce purchases by 2017.
6 things you must know about postage insurance
There’s nothing more frustrating for a customer than patiently waiting for their product to arrive only to pop open the package to find it has been damaged in transit.
It’s one of the major risks of buying online, and a good reason why offering postal insurance to your customers makes sense.
With postage insurance in place, your customer can be assured of a timely replacement, and as the seller, you’d don’t have to reach into your pocket to pay for it.
How to make money from ecommerce postage
Setting the right postage strategy can boost your revenue by as much as 10 per cent. Find out how.
Making money from postage in Australia is possible – but not how you might think. Simply inflating your postage rates with steep ‘handling’ surcharges is not necessarily the way to go.
Thanks to the proliferation of low-cost foreign eBay sellers who sell products at or below cost and make up profits on inflated delivery fees, online shoppers are becoming better at spotting poor postage deals – and they don’t like it.
Estimated international shipping rates and delivery times
International shipping may be more affordable than you think.
Refer to these estimated delivery times and costs to see if international shipping is the right move for your e-commerce business.
While international shipping prices and delivery timeframes vary depending on parcel size and weight, along with destination country and freight provider, we’ll help get you started with these estimated shipping prices and timeframes to popular countries.
Estimated delivery time
Estimated delivery cost (1kg)
3 business days
2 business days
2 business days
2 business days
International economy express
1 business day
Please note that these delivery timeframes and costs are estimates only.
6 ways to reduce your postage costs in Australia
Postage costs can be one of the largest expenses facing Australian ecommerce businesses. If you offer free or flat-fee shipping, spiralling postage costs may be taking a significant bite out of your profit margin. And even if you’ve opted for variable-rate shipping, high postage costs passed on to your customers could price you out of the market.
The good news is that there is much you can do to take control of your shipping and send your postage costs hurtling downwards.