Ecommerce diet: 5 cost cutting strategies to help boost your business’ profitability
Is your expense sheet looking a little heavy? Perhaps it’s time to put your ecommerce business on a spending diet. Putting a cost reduction strategy in place can help to improve your profitability and keep more money in your pocket.
But first, a word of warning. Don’t go slashing expenses willy nilly. You only want to cut costs that are not going to negatively affect your product quality or customer service. Or growth
Here are five cost-cutting strategies you can use to trim costs in your ecommerce business…
6 free stock image and image editing websites to improve your look
Whether you’re designing your ecommerce website, putting together some killer marketing materials, or getting your social media game on, a picture says a thousand words.
Good quality photography is vital for creating a professional look. Fortunately, there are several free stock image libraries and image editing software you can use to get impressive results. Here are six of our favourites…
Free high-resolution images
Pixabay is an excellent free image library with a searchable database of high-quality photography.
6 elements you need in your new ecommerce website design
It’s time to face the facts.
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?
6 ways to boost your store’s average order value
When it comes to increasing the profits of your e-commerce store, there are two strategies you can follow: 1. Attract more customers to your store, or 2. Boost how much your customers are spending with you. While both strategies will put more zeroes in your bank account, focusing on increasing your customers’ spend often comes with lower marketing costs. This is known as average order value, and here’s what you can do to increase yours…
3 ways free returns can boost your profits
Product returns are an inevitable part of running an e-commerce store. Every online retailer has to deal with customers wanting to return products, and whether or not to offer free shipping should be an important part of your returns policy. While you need to be careful here — offering too many free returns can eat away your profitability — there are some real benefits too. Here are the key benefits of free return shipping, and how it can make you money…
Worldwide shipping: the essential pros & cons
In the digital age, business has gone truly global. Today, business is conducted freely across international borders, and whether you’re in the B2B or B2C game, you’ll likely need to get your products to an overseas buyer at some stage during the development of your business.
However, whether you think of worldwide shipping is an occasional necessity or embrace it as part of your business growth strategy, is a much larger question. Opening your business to international markets offers enormous potential to super-charge your revenue,
Top five e-commerce apps for fashion retailers
We’ve all heard of eBay, Amazon and Google Shopping, but there’s a wide world of niche online marketplaces and fashion apps out there that love working with independent fashion labels, vintage boutiques and pre-owned designer fashion resellers.
If you’re looking for the best place to sell clothes online, check out these five clothing apps for fashion retailers!
#1. ASOS Marketplace
This is an excellent online marketplace for independent fashion brands and vintage fashion boutiques and can connect you with fashion-loving buyers across the globe.
Advertising for ecommerce brands: To pay or not to pay?
There’s no denying the power of organic content marketing for building a loyal following online. More ecommerce brands are shrugging off paid advertising channels in favour of creating shareable online content that aims to build genuine engagement with their customer communities.
However, paid advertising channels still have plenty of value to offer — if you know how to use them. Here are the pros and cons of three common paid advertising channels – consider these before investing in your new marketing strategy!
How to offer free shipping without breaking the bank
As consumers, we’re always looking to save an extra buck.
Whether it’s 10% off a pair of $200 Timberland boots or $5 off your first meal package from Hello Fresh, there’s nothing better than getting a great deal.
Discounts create a sense of urgency we simply cannot ignore. If we don’t take advantage of a limited-time-only discount, we’re essentially losing money. It’s human psychology – according to the Pleasure Principle, we seek pleasure to avoid pain –
New services alert: Couriers Please & Fastway Multi-Tiered pricing
We’ve found it.
The holy grail of nationwide delivery with free tracking and heavy discounts.
Transdirect has teamed up with Couriers Please and Fastway to create new domestic, nationwide parcel delivery services, complete with:
Conditional warranty up to $1,000 for Couriers Please and up to $1,500 for Fastway (included in the price)
Full access to POPPoint Locations throughout Australia through Couriers Please
Discounts for parcel pickups of more than 5, 10 or 21 items.