Blog Post

How to sell (your brand and products) on Facebook

man-looking-at-facebook

How to sell (your brand and products) on Facebook
Love it or hate it, you can’t deny that Facebook has become a world-wide phenomenon. More than 2 billion people actively use the platform every month, and more ecommerce brands are turning to Facebook to tap into this market. Whether you’re running an ecommerce startup or an established brand, it’s easy to learn how to sell on Facebook. Just follow these four simple steps…

Step 1: Create a business page

Before you can start selling on Facebook,

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How to sell on Instagram: 5 tips every business should know

selling-on-instagram

How to sell on Instagram: 5 tips every business should know
Instagram is a match made in heaven for innovative ecommerce businesses. Sure, there’s the platform’s more than 1 billion active monthly users to sell to, but it’s Instagram’s visual nature and niche culture that makes it the perfect fit for brands looking to build engaged communities.

1. Complete your business profile

An incomplete business profile can hurt your Instagram game. It’s your opportunity to funnel leads to your website,

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Why you should sell on eBay

selling-on-ebay

Selling on eBay offers a range of benefits for ecommerce businesses. It’s an ideal low-cost first step for start-ups, but even established ecommerce brands can benefit from selling on eBay alongside your other online sales channels. Here are six reasons why you should sell on eBay…

1. Ebay has low set-up costs

If you’re new to the ecommerce world and don’t yet have your own website set up, selling on eBay is fast, easy and affordable.

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How you should measure ecommerce success in 2020

measure-success

Ecommerce success doesn’t happen by accident. Building sustainable long-term profits requires a commitment to ongoing planning. But how do you ensure that even the best laid plans are achieving the results you need?

It all comes down to consistent measurement. Measure ecommerce success across a range of metrics to reveal where your ecommerce business is succeeding — and where there’s room for improvement.    
Get started with these four key metrics…

#1. Net profit 
It sounds obvious,

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3 environmental lessons you can learn from Australia’s online bohemian market

bohemian style

Climate change has been a major talking point in the news over the last few months. 
With bushfires ravaging the countryside and strong winds and drought conditions worsening the damage, climate change is becoming a bigger issue than ever before. 
Pressure is now on for people all over the world to minimise their carbon footprint, and we’re becoming increasingly conscious about our energy usage, recycling practices, water usage, wastage and more – which means our shopping behaviour is changing,

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Shipping 101: How to ship products to customers from point A to point B

businessman at the starting line

New to the whole “ecommerce” thing? 
Welcome to the club! Ecommerce offers a world of opportunities to business owners – literally! There are customers all over the world looking for products just like yours, and it’s time to get out there, market your unique point of difference, and watch the sales come rolling in with the help of some killer shipping and marketing strategies.
Wait… what was that last bit? 
Strategies? 

Image: GIPHY
Ecommerce isn’t all fun and games –

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4 risks associated with offering free shipping

shipping-boxes-transdirect

Offering your customers free shipping can be an effective way to remove an important obstacle to purchase and give you the short-term sales boost you’ve been craving.
However, there are some long-term risks associated with shipping for free. Look before you leap and consider these four key factors… 
#1. Watch your profit margin

Your profit margin is the amount of money you make on each product sold. But calculating your profit margin is more complex than simply subtracting the customer’s purchase price from the cost price of the product.

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5 Christmas packaging tips to delight new customers

christmas-packaging-transdirect

Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand.

This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,

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3 ways you can use human psychology to increase your AOV

Young businessman with a beard wearing a gray suit

There’s nothing more frustrating than an ailing average order value (AOV).
Growing your AOV is half the battle when it comes to increasing your total revenue, and there are tonnes of tactics you can use to encourage customers to spend more like running frequent promotions, optimising product pages and making the shopping process easier for your customers.
While these are absolute essentials for a growing ecommerce store, if you don’t understand your customers, you’ll be making these changes in vain. 

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Australian ecommerce trends to keep an eye on

Australian Ecommerce Trends

Ecommerce is responsible for almost 10 percent of Australia’s total retail spend, and online businesses are forecast to see a 15 percent growth in revenue by the end of 2019. 
That looks like there’s pretty smooth sailing ahead for ecommerce retailers. 
However, competition is set to heat up as many online businesses choose to invest that revenue growth into the next suite of ecommerce innovations. 
Here are five key Australian ecommerce trends that you should keep an eye on. 

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