How to sell on Instagram: 5 tips every business should know

How to sell on Instagram: 5 tips every business should know
Instagram is a match made in heaven for innovative ecommerce businesses. Sure, there’s the platform’s more than 1 billion active monthly users to sell to, but it’s Instagram’s visual nature and niche culture that makes it the perfect fit for brands looking to build engaged communities.

1. Complete your business profile

An incomplete business profile can hurt your Instagram game. It’s your opportunity to funnel leads to your website,

Why you should sell on eBay

Selling on eBay offers a range of benefits for ecommerce businesses. It’s an ideal low-cost first step for start-ups, but even established ecommerce brands can benefit from selling on eBay alongside your other online sales channels. Here are six reasons why you should sell on eBay…

1. Ebay has low set-up costs

If you’re new to the ecommerce world and don’t yet have your own website set up, selling on eBay is fast, easy and affordable.

How you should measure ecommerce success in 2020

Ecommerce success doesn’t happen by accident. Building sustainable long-term profits requires a commitment to ongoing planning. But how do you ensure that even the best laid plans are achieving the results you need?

It all comes down to consistent measurement. Measure ecommerce success across a range of metrics to reveal where your ecommerce business is succeeding — and where there’s room for improvement.    
Get started with these four key metrics…

#1. Net profit 
It sounds obvious,

3 environmental lessons you can learn from Australia’s online bohemian market

Climate change has been a major talking point in the news over the last few months. 
With bushfires ravaging the countryside and strong winds and drought conditions worsening the damage, climate change is becoming a bigger issue than ever before. 
Pressure is now on for people all over the world to minimise their carbon footprint, and we’re becoming increasingly conscious about our energy usage, recycling practices, water usage, wastage and more – which means our shopping behaviour is changing,

Shipping 101: How to ship products to customers from point A to point B

New to the whole “ecommerce” thing? 
Welcome to the club! Ecommerce offers a world of opportunities to business owners – literally! There are customers all over the world looking for products just like yours, and it’s time to get out there, market your unique point of difference, and watch the sales come rolling in with the help of some killer shipping and marketing strategies.
Wait… what was that last bit? 
Strategies? 

Image: GIPHY
Ecommerce isn’t all fun and games –

4 risks associated with offering free shipping

Offering your customers free shipping can be an effective way to remove an important obstacle to purchase and give you the short-term sales boost you’ve been craving.
However, there are some long-term risks associated with shipping for free. Look before you leap and consider these four key factors… 
#1. Watch your profit margin

Your profit margin is the amount of money you make on each product sold. But calculating your profit margin is more complex than simply subtracting the customer’s purchase price from the cost price of the product.

5 Christmas packaging tips to delight new customers

Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand.

This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,

Australian ecommerce trends to keep an eye on

Ecommerce is responsible for almost 10 percent of Australia’s total retail spend, and online businesses are forecast to see a 15 percent growth in revenue by the end of 2019. 
That looks like there’s pretty smooth sailing ahead for ecommerce retailers. 
However, competition is set to heat up as many online businesses choose to invest that revenue growth into the next suite of ecommerce innovations. 
Here are five key Australian ecommerce trends that you should keep an eye on. 

4 reasons why your ecommerce business should pick a carbon neutral freight company

There’s no getting around it – climate change is a clear and present danger. 
Over the last three decades, the earth’s temperature has increased 0.9 degrees – a man-made change which has triggered an increase in catastrophic weather events and a rising sea level. 
We’ve caused a massive increase in carbon dioxide in the earth’s atmosphere – and if we don’t take immediate action, we’ll be forced to deal with the consequences of our actions.

Image: NASA
Because of these statistics and the ever-changing weather patterns,

Transdirect expands carbon neutral shipping in Australia and globally

We have been aware of the environmental impact of the freight and logistics industry for years now.
The environment is changing at a rapid pace and we are conscious of the impact that businesses like ours have.
Myself and fellow director Nigel Beale determined we had a personal responsibility to do something on behalf of our company and our customers – becoming Carbon Neutral certified is a huge step in the right direction for ensuring the protection of our environment.