5 reasons why your online sales are dropping
Whether you’re a seasoned ecommerce store owner, or in your first year of running an online store, there’s one defining moment which is sure to strike dread into your entrepreneurial heart.
A drop in sales.
It could be a sudden, jump-off-a-cliff type drop, or it could be a slow and consistent dribbling drop.
Before you begin to break out into a cold sweat, I want you to know you’re not alone.
Every business experiences highs and lows –
3 shipping services you need to create loyal customers
Want to know something?
Your customers aren’t mysterious creatures.
Shocking, I know.
Your customers are actually more predictable than you think, and thanks to some handy technology (we’re looking at you, Google Analytics), you can track your customers’ favourite pages, you can see what they’re searching for, and where they’re leaving your site.
Does the very mention of Google Analytics bamboozle you? Check out our article on the 5 things every small business should track with Google Analytics.
5 Benefits of Multiple Carrier Aggregation
The right shipping policy can make your ecommerce business. But the wrong one can break it.
Charging your customers too much for shipping can price you out of the market. On the other hand, charging too little for shipping risks taking a fatal bite out of your profit margin.
Getting that balance right is vital to the success of your ecommerce business – and why it’s so important to use multiple carrier aggregated shipping.
Want to learn the seven things small businesses should look for when picking a courier service?
5 things every small ecommerce business should track with Google Analytics
Is Google Analytics data a mystery to you?
If you’ve never heard of users, sessions, or bounce rates, you need to stick around.
And if you don’t have Google Analytics installed on your website, you really need to take ten and read this.
Google Analytics is daunting if you’ve never used it before.
Don’t let the numbers and data intimidate you.
Google Analytics is a goldmine for small online stores, you just need to sort the useless data from the business-changing gold.
3 small ecommerce businesses and their shipping strategies
Everyone understands the fear of starting a new business.
The cost outlay, the risk, the gnawing fear in the pit of your stomach at the idea of going out on your own.
It’s a brave step, venturing into the world of owning an ecommerce business.
We like to see ecommerce businesses thrive, so we’ve talked to three ecommerce businesses and gotten the low-down on their shipping strategies.
These ecommerce masters have businesses of different sizes, and all have a different shipping strategy.
Pros and cons of starting a small ecommerce business
There’s a common theme amongst ecommerce entrepreneurs. The nine to five was getting them down, they knew they could have a better life, so they jumped head first into the world of ecommerce.
If you’re sitting at your desk at 3pm on a Wednesday wishing there was something more than working for ‘the man’ – maybe running your own ecommerce store is the answer.
We’ll run you through the pros and cons of starting your own ecommerce business –
Tips to improve your ecommerce cyber security
Ecommerce cyber security is the most important thing you can do for your business.
Not having the correct security strategy is like leaving your shop open overnight in a busy city. Someone will try and break in, and if you don’t have the correct ecommerce security measures in place you risk losing thousands of your hard earned dollars.
You can go broke overnight.
Your livelihood can be ruined in the blink of an eye.
You can’t risk it.
The podcasts every small ecommerce business should watch
Every ecommerce entrepreneur understands the value in learning.
You know it’s important to take ten and expand your knowledge – after all, without doing a bit of learning, you wouldn’t have ended up living the dream in your ecommerce business.
We’ve got a couple of super handy ecommerce podcasts to help sharpen your ecommerce mind and grow your online business. Bookmark this page and come back whenever you’re in need of some ecommerce podcast inspiration.
How to estimate shipping costs for your ecommerce store
It’s an age-old question for ecommerce store owners.
How do you walk the tightrope between making a profit and making a sale?
On the one hand you need those sweet dollars.
On the other, you need customers who come back to your store, and it’s well known that shipping costs do matter to customers.
Estimating shipping costs can be a painful experience.
Calculators, coffee, and brain cells are flying all over the place.
Luckily for you,
AfterPay vs. ZipPay – the pros and cons for an ecommerce store
Layby has been around in bricks and mortar stores for ages.
It was a staple for many people who wanted to buy things and pay it off over a period of time.
A similar option has now sprung up for the ecommerce industry. Except they can receive their packages before paying for them.
And ecommerce shoppers are loving the feature.
It’s a bit like offering free shipping. The perception of getting something for free appeals to consumers.