How to design your website to maximise ecommerce repeat sales

Repeat sales are the backbone of any sustainable ecommerce business.
Without loyal customers, you’ll have to work so much harder to generate new traffic and convert this interest into first-time sales. This process is much more expensive, with much lower conversion rates.
Poor website design gives your customer the impression your business is amateur and untrustworthy. If the shopper is unfamiliar with your brand, you’ll struggle to generate the commitment required to convert their interest into a sale.

How to come up with life-changing ecommerce business ideas

The hardest part is finding a killer ecommerce business idea to make your dream a profitable reality.

There’s never been a better time to start your own online business.
Ecommerce is growing rapidly with an estimate of $27 trillion in sales by 2020.
All you need is a couple of hundred dollars for a website domain and some ecommerce software and you can have your brand new online store live in a matter of hours.

3 creative ecommerce packaging ideas to help skyrocket your repeat sales

The ‘unboxing experience’ might just be the best part of the ecommerce shopping process.
There’s a little pang of excitement that comes with clicking “place order” and hearing the courier rock up a couple of days later with present just for you.
The rush of your customer’s package delivery moment is supercharged by exciting and beautiful packaging. A little bit of personalisation can lift the ecommerce experience with your brand to the kind of level that keeps them coming back for more and more.

5 reasons why your online sales are dropping

Whether you’re a seasoned ecommerce store owner, or in your first year of running an online store, there’s one defining moment which is sure to strike dread into your entrepreneurial heart.
A drop in sales.
It could be a sudden, jump-off-a-cliff type drop, or it could be a slow and consistent dribbling drop.
Before you begin to break out into a cold sweat, I want you to know you’re not alone.
Every business experiences highs and lows –

3 shipping services you need to create loyal customers

Want to know something?
Your customers aren’t mysterious creatures.
Shocking, I know.
Your customers are actually more predictable than you think, and thanks to some handy technology (we’re looking at you, Google Analytics), you can track your customers’ favourite pages, you can see what they’re searching for, and where they’re leaving your site.
Does the very mention of Google Analytics bamboozle you? Check out our article on the 5 things every small business should track with Google Analytics.

5 benefits of multiple carrier aggregation

The right shipping policy can make your ecommerce business. But the wrong one can break it.
Charging your customers too much for shipping can price you out of the market. On the other hand, charging too little for shipping risks taking a fatal bite out of your profit margin.
Getting that balance right is vital to the success of your ecommerce business – and why it’s so important to use multiple carrier aggregated shipping.
Want to learn the seven things small businesses should look for when picking a courier service?

5 things every small ecommerce business should track with Google Analytics

Is Google Analytics data a mystery to you?
If you’ve never heard of users, sessions, or bounce rates, you need to stick around.
And if you don’t have Google Analytics installed on your website, you really need to take ten and read this.
Google Analytics is daunting if you’ve never used it before.
Don’t let the numbers and data intimidate you.
Google Analytics is a goldmine for small online stores, you just need to sort the useless data from the business-changing gold.

3 small ecommerce businesses and their shipping strategies

Everyone understands the fear of starting a new business.
The cost outlay, the risk, the gnawing fear in the pit of your stomach at the idea of going out on your own.
It’s a brave step, venturing into the world of owning an ecommerce business.
We like to see ecommerce businesses thrive, so we’ve talked to three ecommerce businesses and gotten the low-down on their shipping strategies.
These ecommerce masters have businesses of different sizes, and all have a different shipping strategy.

Pros and cons of starting a small ecommerce business

There’s a common theme amongst ecommerce entrepreneurs. The nine to five was getting them down, they knew they could have a better life, so they jumped head first into the world of ecommerce.
If you’re sitting at your desk at 3pm on a Wednesday wishing there was something more than working for ‘the man’ – maybe running your own ecommerce store is the answer.
We’ll run you through the pros and cons of starting your own ecommerce business –

Tips to improve your ecommerce cyber security

Ecommerce cyber security is the most important thing you can do for your business.
Not having the correct security strategy is like leaving your shop open overnight in a busy city. Someone will try and break in, and if you don’t have the correct ecommerce security measures in place you risk losing thousands of your hard earned dollars.
You can go broke overnight.
Your livelihood can be ruined in the blink of an eye.
You can’t risk it.