Social Media

Shoppable Instagram: How to boost your sales revenue with social stories


Instagram is quickly proving itself as a rich retail market for savvy ecommerce businesses. New functionality including the recently launched ‘checkout’ and ‘tap-to-reveal’ features mean that the social platform’s more than 1 billion users now have a direct pathway from product discovery to purchase.
That’s making it easier than ever for ecommerce retailers to sell their products directly through a shoppable Instagram platform — but there’s more to it than simply posting tagged photos of your products and expecting the big bucks to start rolling in.


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