Ecommerce

3 ways you can use human psychology to increase your AOV

Young businessman with a beard wearing a gray suit

There’s nothing more frustrating than an ailing average order value (AOV).
Growing your AOV is half the battle when it comes to increasing your total revenue, and there are tonnes of tactics you can use to encourage customers to spend more like running frequent promotions, optimising product pages and making the shopping process easier for your customers.
While these are absolute essentials for a growing ecommerce store, if you don’t understand your customers, you’ll be making these changes in vain. 

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Australian ecommerce trends to keep an eye on

Australian Ecommerce Trends

Ecommerce is responsible for almost 10 percent of Australia’s total retail spend, and online businesses are forecast to see a 15 percent growth in revenue by the end of 2019. 
That looks like there’s pretty smooth sailing ahead for ecommerce retailers. 
However, competition is set to heat up as many online businesses choose to invest that revenue growth into the next suite of ecommerce innovations. 
Here are five key Australian ecommerce trends that you should keep an eye on. 

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4 reasons why your ecommerce business should pick a carbon neutral freight company

Carbon Neutral Freight

There’s no getting around it – climate change is a clear and present danger. 
Over the last three decades, the earth’s temperature has increased 0.9 degrees – a man-made change which has triggered an increase in catastrophic weather events and a rising sea level. 
We’ve caused a massive increase in carbon dioxide in the earth’s atmosphere – and if we don’t take immediate action, we’ll be forced to deal with the consequences of our actions.

Image: NASA
Because of these statistics and the ever-changing weather patterns,

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Online reputation management: 4 bulletproof ways to respond to negative reviews online

online-reputation-management

So, you’ve received a sub-par review from one of your customers… let’s say it’s from Steve Stevenson.
He received one of your products in the mail and it was broken inside the box. Instead of contacting you for a replacement or solution, he’s decided to go on a rant via Facebook, Instagram and Google My Business, mouthing off about your “low-quality products”.
Thanks, Steve.
Real mature.
Customer reviews can make or break your ecommerce business. According to a recent survey from Duct Tape Marketing Consultants,

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Ecommerce diet: 5 cost cutting strategies to help boost your business’ profitability

trim-operational-cost

Is your expense sheet looking a little heavy? Perhaps it’s time to put your ecommerce business on a spending diet. Putting a cost reduction strategy in place can help to improve your profitability and keep more money in your pocket.
But first, a word of warning. Don’t go slashing expenses willy nilly. You only want to cut costs that are not going to negatively affect your product quality or customer service. Or growth

Here are five cost-cutting strategies you can use to trim costs in your ecommerce business… 
#1.

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6 elements you need in your new ecommerce website design

designers-planning-website

It’s time to face the facts. 
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?

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3 Must-Have Ecommerce Solutions To Upgrade Your Online Store For More Sales

ecommerce-solutions-for-business

Here are three solutions to make your ecommerce store simpler for shoppers to use and enhance their user experience.
Ecommerce solution #1: Use integrated plugins to create a seamless process
At Transdirect, we offer helpful ecommerce shipping plugins for Shopify, eBay, Woocommerce and Magento.
What’s so special about our innovative shipping plugin? The main reason our clients love it is because their customers can calculate shipping costs before making a purchase. How? During checkout, your customer simply enters their postcode and specify whether their building is residential or commercial to get an instant delivery quote.

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