Ecommerce Strategy

6 elements you need in your new ecommerce website design

designers-planning-website

It’s time to face the facts. 
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?

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6 ways to boost your store’s average order value

an delivering huge heavy box on back

When it comes to increasing the profits of your e-commerce store, there are two strategies you can follow: 1. Attract more customers to your store, or 2. Boost how much your customers are spending with you. While both strategies will put more zeroes in your bank account, focusing on increasing your customers’ spend often comes with lower marketing costs. This is known as average order value, and here’s what you can do to increase yours…   

#1.

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Three life-changing pieces of software to resuscitate your business in 2019!

Shock your business into success

If you read our blog on setting business goals in 2019, you’ll know how excited we get about clever technology to help streamline and improve your business. It can get overwhelming trying to find the right technologies and software to give your business the boost it needs, so we’ve sourced some of the best for you.
Below we have three different types of software to help take your business from drab to fab in 2019 –

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5 super easy ways to increase your ecommerce conversion rate

Businessman attracts money with a large magnet

Source: Adobe Stock
Remember designing your current website?
The design process, picking the colours, arranging the home page, writing the page copy for every page on the damn thing.
It launches, the sun is shining and the birds are singing. You can sit back with your cup of (now Irish) coffee and celebrate the launch of your site.
Sales come in, revenue picks up and life is looking pretty good from where you’re sitting. It could be the “coffee”,

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4 bulletproof methods to improve your customer’s experience in your ecommerce store

customer experience management

In 2018, the customers had the power – not the seller.
Customers can make or break a business. With online reviews, forums and unlimited social media reach, customers can spread the word about a bad shopping experience faster than a bullet.
One bad wrap online and voilà – sales start dropping like flies.
It’s crucial to be aware of the experience you’re offering customers through your ecommerce store. Think images, product descriptions, shipping information and access to discounts –

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Refer & earn: How to get extra discounts as a referrer with Transdirect

Money - hand holding Australian dollar (AUD) banknotes on blue sky background

We all love a good discount.
It’s science – literally.
In 2012, professor of neuroeconomics, Dr Paul J. Zak, set out to learn how discounts impact people’s happiness, health and stress levels. As it turns out, test subjects who received a $10 voucher experienced a 38% rise in oxytocin and were 11% happier than test subjects who didn’t.
Heart rates dropped 5% and sweat levels were 20 times lower than the discount-less test subjects. Discounts literally make people happier.

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3 Major Benefits of Having a Referral Program for Your Online Store

Benefits Of Having A Referral Program

How do you like the idea of your marketing running itself?
Enter referral programs, stage right.
Referral programs are a valuable kind of marketing where you offer your current customers a discount or incentive to share your business with friends. It’s a win-win-win situation – for a small discount, you get cheap (or sometimes free) marketing and customers get social validation for recommending something great to a friend, plus the customer is rewarded for their good deeds.

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The Ecommerce Christmas Shipping Guide You Need in 2018

santa-on-computer-planning-christmas-shipping-strategy-

The Christmas shipping guide you wish you had three years ago
Running an ecommerce business seems like a fantastic idea: there’s no rent, you can start the business from the comfort of your lounge room, and you have the freedom to work anywhere in the world (yes, even from your superyacht as it sails through the Greek islands).
Coming up to Christmas though, things step up a notch (or fifty). People are rushing to your store to grab that last minute gift,

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3 Ways To Automate Your Customer Service System In 2018

automating customer service

Imagine if there was a world where your customers didn’t ask any questions. Ever.

via GIPHY
I’ll wait till you stop laughing.
Many people dive headfirst into a business without realising the majority of their day will be putting out small customer-sized fires left, right and centre. Customers are the necessary evil in every business and after all, without them, you will never be able to buy that superyacht you’ve been dreaming of since childhood.
Keeping your customers happy is one of the hardest and most rewarding parts of running a business.

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3 Drool-Worthy Elements To Include In Your Ecommerce Marketing Strategy

Man Drooling

In the digital age, we’re falling for clever online marketing more and more.
In fact, 64.6% of clicks in search engine results go towards paid ads, meaning paid search listings beat organic ones at a margin of 2:1. Plus, ads can now follow you around the internet, eternally reminding you to go back and buy those overpriced boots from Timberland.
“Go on. You know you want them.”
“The store has Afterpay, how can you say no?!”
Next thing you know,

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