Ecommerce Strategy

How to hit customer expectations like a bullseye each and every time

bullseye

Back in the day, meeting customer expectations and needs was much simpler. As a standard, customers expected a high level of customer service, friendliness from the in-store staff, and a fair price.
Simple.
However, the online marketplace has expanded what it means to provide stellar customer service. Now, customers want proactive (and often instant) customer service, personalised shopping experiences, and an easy, largely independent online shopping experience from browsing to checkout.
Needless to say, customer expectations are much higher these days,

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5 Christmas Packaging Tips To Delight New Customers

christmas-packaging-transdirect

Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand.

This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,

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Transdirect Expands Carbon Neutral Shipping in Australia and Globally

panorama of rainforest

We have been aware of the environmental impact of the freight and logistics industry for years now.
The environment is changing at a rapid pace and we are conscious of the impact that businesses like ours have.
Myself and fellow director Nigel Beale determined we had a personal responsibility to do something on behalf of our company and our customers – becoming Carbon Neutral certified is a huge step in the right direction for ensuring the protection of our environment.

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6 elements you need in your new ecommerce website design

designers-planning-website

It’s time to face the facts. 
It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy.
A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service.
So with this in mind… is it time to update your ecommerce website design?

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6 ways to boost your store’s average order value

an delivering huge heavy box on back

When it comes to increasing the profits of your e-commerce store, there are two strategies you can follow: 1. Attract more customers to your store, or 2. Boost how much your customers are spending with you. While both strategies will put more zeroes in your bank account, focusing on increasing your customers’ spend often comes with lower marketing costs. This is known as average order value, and here’s what you can do to increase yours…   

#1.

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3 Reasons To Blog In 2019

Happy young entrepreneur screaming of joy when looking at computer screen

Blogging is one of those tasks every business owner knows they *should* do. It’s a great idea – you can build relationships, push those edgy customers further down the sales cycle and generate more visibility for your business.
It is, however, an investment of your time and resources – blogs are also not directly tied to sales, which can make it hard to show the value of them when justifying the hours and resources dedicated to their development.

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Three life-changing pieces of software to resuscitate your business in 2019!

Shock your business into success

If you read our blog on setting business goals in 2019, you’ll know how excited we get about clever technology to help streamline and improve your business. It can get overwhelming trying to find the right technologies and software to give your business the boost it needs, so we’ve sourced some of the best for you.
Below we have three different types of software to help take your business from drab to fab in 2019 –

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5 super easy ways to increase your ecommerce conversion rate

Businessman attracts money with a large magnet

Source: Adobe Stock
Remember designing your current website?
The design process, picking the colours, arranging the home page, writing the page copy for every page on the damn thing.
It launches, the sun is shining and the birds are singing. You can sit back with your cup of (now Irish) coffee and celebrate the launch of your site.
Sales come in, revenue picks up and life is looking pretty good from where you’re sitting. It could be the “coffee”,

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4 bulletproof methods to improve your customer’s experience in your ecommerce store

customer experience management

In 2018, the customers had the power – not the seller.
Customers can make or break a business. With online reviews, forums and unlimited social media reach, customers can spread the word about a bad shopping experience faster than a bullet.
One bad wrap online and voilà – sales start dropping like flies.
It’s crucial to be aware of the experience you’re offering customers through your ecommerce store. Think images, product descriptions, shipping information and access to discounts –

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Refer & earn: How to get extra discounts as a referrer with Transdirect

Money - hand holding Australian dollar (AUD) banknotes on blue sky background

We all love a good discount.
It’s science – literally.
In 2012, professor of neuroeconomics, Dr Paul J. Zak, set out to learn how discounts impact people’s happiness, health and stress levels. As it turns out, test subjects who received a $10 voucher experienced a 38% rise in oxytocin and were 11% happier than test subjects who didn’t.
Heart rates dropped 5% and sweat levels were 20 times lower than the discount-less test subjects. Discounts literally make people happier.

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